After a long time of previews, the new ANTA Shock Wave series has finally made its debut. Surprisingly, we don't see the mainstream midsole configuration on the ANTA Shock Wave 7 sneakers this time. What is the intention behind this upgrade?
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The ANTA Shock Wave series originated from Anta 'Be Crazy' basketball league, which has strong street credentials since its inception. Now that the league has been upgraded to SHOCK4, the ANTA Shock Wave series has been elevated to a higher status.From a rugged outfield style that emphasizes 'madness' to a fashionable aesthetic that is 'trendy', the ANTA Shock Wave series is evolving towards compatibility in multiple scenarios.
In 2023, the Shock Wave 5Pro became Irving's boot, nicknamed 'Irving First Generation' to emphasize its performance recognition.
In 2024, the Shock Wave 6 was integrated into the ethnic design, with details that show ANTA's attention to detail. The Shock Wave series has also jumped from an outfield shoe to a main series, second only to the signature shoe. In 2025, ANTA Shock Wave 7 gives an unexpected answer.
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The current sneaker market is in a serious state of involution, with high-end positioning becoming the mainstream, but ANTA has gone in the opposite direction and pressed the ANTA Shock Wave 7 pricing to below $100, returning to cheap route and opening up space for a larger audience.This time, ANTA Shock Wave 7 canceled the nitrogen technology midsole, using A-Shock Pro midsole configuration.
Although the performance is downgraded, the cost is lower and the differentiation is more obvious. The return of the midsole improves malleability and tear resistance, while the return of the carbon plate is also anticipated.
For the upper, the ANTA Shock Wave 7 utilizes a multi-layer composite material with a combination of mesh, woven and anti-scratch coating to enhance overall durability, reflecting ANTA's in-depth thinking about the realities of the field.
In addition, the ANTA Shock Wave 7 utilizes a wider running last to better fit the Asian foot. The new TPU package on the outside of the midsole improves stability and adapts to the complex environment of the court. ANTA downward strike may win the favor of young people.
Shop the latest colorways of the ANTA Shock Wave 7 collection at kicksown.com.
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