The collab between Wade and Lining is not only a great promotion to Li NIng series like way of wade, all city these products, but a foundation to the development of international process.
Wade and Russell both appeared on ‘Fantastic Fest’ which prove and highlights Li Ning as the only one CN brand.
In this exhibition, Li Ning and Wade first exposed the 808 5 ULTRA V2, to add, may be the domestic impression of the 808, it is simply the face value handsome, but in foreign countries, especially in North America, the 808 is a very, very popular product.
I first learned of the news of the 808 bursting into flames abroad, not Li Ning said, not around the friends said, but an international brand of well-known designers told me, as for the designer how well known ...... I will disclose one point: it designed sneakers, is the phenomenal level of the last five years, no one can be noticed by this level of designers, and get his recognition which reflect how wide Li Ning basketball shoes in foreign influence.
In addition to 808 5 ULTRA V2, the whole city 13 ENCORE, as well as the global limited edition of 300 pairs of DLO 1 co-branding appeared in this exhibition, the only regret, is that the Wade 12 did not formally appear, but after seeing the designer in the micro-blogging coding picture, I believe that do not have to let you wait too long soon.
The importance of Wade's internationalization breakthrough for Li Ning was mentioned earlier, and it can be said that Li Ning's product power plus Wade's influence is one of the very few successful cases of one plus one beyond two in the cooperation of so many brands + stars on the market.
As the spokesman and shareholder of Li Ning, even if Wade retired, nearly 7-8 years Wade how dedicated and hardworking, everyone can see.
Of course, in addition to the influence brought by Wade, Li Ning's own hard power is also an important reason for the achievement of their reputation. And where is the proof of product strength? We look at the entire network of major bloggers of the annual ranking of sneakers, as well as the stadium Li Ning sneakers on the occupancy rate, it is also clear at a glance.
It can be said that Wade has narrowed the distance between domestic Sneaker and foreign Sneaker, foreign fans in the purchase and collection of domestic sneakers, they will also get to our preferences, our taste, as well as our pursuit, which is my understanding of [the mission of the sneaker culture], the transmission of information at the same time, we can reach a part of the consensus, and together in a better direction of development and progress.
But objectively speaking, Li Ning's internationalization goal still has a long way to go, showing up in international exhibitions is just a start, and hope that the future of Li Ning's products, can step by step, conquer Asia at the same time, step by step to conquer the world.
Have the heritage, have the strength at the same time, but also have patience, I believe the Chinese brand Li Ning, the future will frequently appear in such international exhibitions.
